Why your website’s about page is so important

If you are currently building a website or already have one.
Don’t forget about your about page.

It’s typically one of the most visited pages on your website.

This is not the page to just throw up some copy, be vague and not tell anything about you and your business.

The about page is where people can learn more about you and what you do.

It gives you a chance to tell your story. Letting your audience know where you are in your journey, how you got here and why they should choose you over someone else.

Talk to your audience about why you are the right choice for them.
Expand on the problems you solve and explain how you can help.

Being transparent and open with your customers forms a connection and builds trust, which will help make the decision to want to work with you a lot easier.

Now, don’t be shy, make sure to use a photo of you and your team.
When we have a face to put with your name, you become much easier for someone to remember.

Now remember the about page is one of the most visited pages in your website, if you can teach people more about you and your business, while being open and transparent, the more it can help you grow your business.

Identify your customers’ pain points

Identifying pain points will require you to dig deep and really understand the needs of your customers. Going through the right process and asking the right questions can really help with identifying these pain points.

If you focus on the pains your customers are having, you can then create an experience around solving their problems. You can tell your story in a way that convinces them they’re in the right place and you’re the right choice. You can also provide with the right solutions and speak to them in a language that will connect with them. These insights will also help you with what messaging, visuals and content you will need to have on your website, social media, newsletters and so on.

Example: You’re a yoga studio. Your customer is a mom in their late 30’s with kids. Her pain point is that she needs to wake up early and go to class. With this insight, you now know to offer early morning classes and promote that front and center on your website and across your social media channels.

To start, ask the right questions. What does my customer like? What problems are they having and how i can solve them? What are their days like? Do they have a stressful job? Are they active? Are they social? Where do they hang out? It’s really up to you to ask the right questions to dig deep and find those pain points

The best approach: Create an avatar that represents your audience. It will allow you to hone in on who they are, their needs and their pain points. If you’re not sure what an avatar is, download our Formula on how your business can Thrive Online. It contains a section on avatars. Click on the link below.

If you have any questions, please reach out us, because we want to see you Thrive!