The discovery phase is essential when creating a professional website that will help you grow your business.
Discovery not only leads to better solutions but it almost always ensures you get the results you are looking for.
Without a thorough discovery process websites often fail to deliver what they promised.
Keep reading to learn the role it plays in creating a website and why you should never skip this stage.
Discovery leads to better solutions
Websites can make or break your business’ success. If developed correctly, they can help you achieve your goals and keep your customers happy at the same time.
Get all the facts
Discovery is where all the initial thinking takes place. This is where you will indentify the core business problems and figure out the needs and requirements for your website.
Know your audience
One of the main objectives of the discovery phase is to get to know the target users of a website. Because, at the end of the day, your website needs to attract and be built for the right audience.
Review the sites of competitors within your industry. Provide an overview of how competitors structure their sites and display information. What works for them? What doesn’t?
Setting goals and success metrics helps everyone get aligned and clear on what is expected and what success looks like. When goals are not set, websites often fail to deliver what they promised.
Create a gameplan
Having a strong gameplan will make any project go smoothly and as planned. With a detailed project strategy, everyone knows what is expected in the project. Setting timelines and creating milestones will ensure your website success.
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