Why you need discovery when creating a website

The discovery phase is essential when creating a professional website that will help you grow your business.

Discovery not only leads to better solutions but it almost always ensures you get the results you are looking for.

Without a thorough discovery process websites often fail to deliver what they promised.

Keep reading to learn the role it plays in creating a website and why you should never skip this stage.

Discovery leads to better solutions

Websites can make or break your business’ success. If developed correctly, they can help you achieve your goals and keep your customers happy at the same time.


Get all the facts

Discovery is where all the initial thinking takes place. This is where you will indentify the core business problems and figure out the needs and requirements for your website.


Know your audience

One of the main objectives of the discovery phase is to get to know the target users of a website. Because, at the end of the day, your website needs to attract and be built for the right audience.


Explore Competitors

Review the sites of competitors within your industry. Provide an overview of how competitors structure their sites and display information. What works for them? What doesn’t?


Set goals

Setting goals and success metrics helps everyone get aligned and clear on what is expected and what success looks like. When goals are not set, websites often fail to deliver what they promised.


Create a gameplan

Having a strong gameplan will make any project go smoothly and as planned. With a detailed project strategy, everyone knows what is expected in the project. Setting timelines and creating milestones will ensure your website success.


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The importance of discovery

At the beginning of any project we do, we always start with a discovery process. In most cases Thrive’s customers are pretty good at knowing what they want, but knowing what they want and creating something that works for them can be two different things. The point of our discovery sessions is to go through a series of interviews to figure what to do and what not to do. They also help to really understand your business, your competitors, your customers and what the best route to success is. We want to get the key insights that are really going to make you Thrive!

Example: Working with a food supplier company we discovered that their customers were very busy chefs and that the website was really for the reps of the compnay. They were the ones who needed a tool to take orders when dealing with their clients. This insight led us to create an easy to use ordering system that was optimized for an ipad that the reps would carry with them.

The best approach: Go through a facilitated discovery session and learn about your business. Take time to ask the right questions and research what’s been working and not working for your competitors, learn about your customers and figure how to connect with them. In the end you end up with a solid game plan to thrive online.

If you are interested in going through Thrive’s discovery sessions, click the link below.

If you have any questions please reach out to us, because we want to see you Thrive!