The final product is a beautiful website that emphasizes what Bloom Beauty stands for and offers. Pam’s Story is integrated through the site and her audience can now get a sense of who is behind the brand.
Customers can now learn about what clean beauty is all about and they can shop easier with updated collections and improved product pages.
Note: Bloom Beauty has now been rebranded as The Philocalist. The website remains the same but the logo and colors have been updated.