There are many positive results in this project. The final website has given Eddie more confidence in herself, because the website makes more people want to refer new clients to her. She now has a better understanding of who her customers are and how to provide solutions to their problems. We clarified and simplified her brand messaging to be specific to her target audience. The new site has made it very clear what she does and who she works with. Her mailing list has grown significantly by adding a free toolkit. It’s now easy for her clients to know what she does, and this has increased traffic to her website and has increased leads.