We worked with Pam from Lovecraft to modernize the Lovecraft brand and create a new online experience. Lovecraft was originally created in 1972, it was important to keep the essence of the original brand while creating something that would work well within today’s mediums. A new SEO friendly, online store was created to help improve the experience around selling products, and emphasis was placed on educating customers by providing informative content that also makes them feel at ease.

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