The strategy was to create a new brand identity that aligns with the future of Manning Park Resort and represents the essence of a true Canadian experience.
We created a story around disconnecting from city life and creating a memorable family trip escaping into nature. In the logo, we utilized the bear paw as people
recognize it (it’s been a consistent brand element over the years) and has a connection to the provincial park. All while, keeping the brand and website looking new and fresh, we used lots of resort images showing people what it’s like to attend Manning Park Resort.
We focused on a better user experience for the website, making it easy to find seasonal information and presenting a clear idea of what Manning has to offer. We also improved the e-commerce system (buy passes, book reservations, lessons etc ) on the website, giving the customer a seamless shopping experience. Indicting a new era for Manning Park Resort.
Manning also needed to get more traffic to the website so we implemented an SEO strategy driving traffic to the website, targeting customers who were looking to book accommodations and lessons or buy lift tickets and passes.
They also have a big local following that wanted easy access to weather information and mountain news. We created a web app for them that allows for real-time publishing to the website, giving them full control of current conditions, snow reports, lift and trail status.