Why your website’s about page is so important
If you are currently building a website or already have one.
Don’t forget about your about page.
It’s typically one of the most visited pages on your website.
This is not the page to just throw up some copy, be vague and not tell anything about you and your business.
The about page is where people can learn more about you and what you do.
It gives you a chance to tell your story. Letting your audience know where you are in your journey, how you got here and why they should choose you over someone else.
Talk to your audience about why you are the right choice for them.
Expand on the problems you solve and explain how you can help.
Being transparent and open with your customers forms a connection and builds trust, which will help make the decision to want to work with you a lot easier.
Now, don’t be shy, make sure to use a photo of you and your team.
When we have a face to put with your name, you become much easier for someone to remember.
Now remember the about page is one of the most visited pages in your website, if you can teach people more about you and your business, while being open and transparent, the more it can help you grow your business.