Manning Park Resort
BRANDING, WEBSITE, UX, E-COMMERCE, SEO, COPY
Manning Park Family friendly resort is a four-season destination located in the stunning E.C. Manning Provincial Park in the heart of the Cascade Mountains. The area’s pristine lakes, alpine meadows and rugged forested mountains combine to make this one of the most unique and spectacular regions in British Columbia. Manning Park is a recreational paradise with Alpine and Nordic skiing in the winter; snowshoeing and exploring in the spring; hiking, camping and swimming in the summer; and boating and sightseeing in the fall.
Problem
It had been years since the brand and website were updated. Manning Park Resort went through new renovations, getting a new chairlift, adding new accomodations and other resort addons, it was the perfect time to rebrand and build a new website.
Having an outdated brand and website meant that their online presence was suffering. Their branding did not reflect the history and future of the resort. It was challenging for Manning Park to make site updates, it was hard for customers to make online purchases and to find relevant information about the resort. These problems were affecting their relationships with their customers and overall experience.
Strategy
The strategy was to create a new brand identity that aligns with the future of Manning Park Resort and represents the essence of a true Canadian experience.
We created a story around disconnecting from city life and creating a memorable family trip escaping into nature. In the logo, we utilized the bear paw as people
recognize it (it’s been a consistent brand element over the years) and has a connection to the provincial park. All while, keeping the brand and website looking new and fresh, we used lots of resort images showing people what it’s like to attend Manning Park Resort.
We focused on a better user experience for the website, making it easy to find seasonal information and presenting a clear idea of what Manning has to offer. We also improved the e-commerce system (buy passes, book reservations, lessons etc ) on the website, giving the customer a seamless shopping experience. Indicting a new era for Manning Park Resort.
Manning also needed to get more traffic to the website so we implemented an SEO strategy driving traffic to the website, targeting customers who were looking to book accommodations and lessons or buy lift tickets and passes.
They also have a big local following that wanted easy access to weather information and mountain news. We created a web app for them that allows for real-time publishing to the website, giving them full control of current conditions, snow reports, lift and trail status.
Result
The final result was a new, fresh brand that appeals to Manning Park’s audience. An SEO website that is fully responsive to work on any device and now is a
great asset in bringing more customers to the resort.
> Their online traffic increased by a massive amount of over 400%
> Customers love the new brand and website experience
> Manning Park’s Staff are now able to manage the website themselves and provide real time data and information-keeping their customers in the loop on what’s going on in the resort.
