Why you need discovery when creating a website

The discovery phase is essential when creating a professional website that will help you grow your business.

Discovery not only leads to better solutions but it almost always ensures you get the results you are looking for.

Without a thorough discovery process websites often fail to deliver what they promised.

Keep reading to learn the role it plays in creating a website and why you should never skip this stage.

Discovery leads to better solutions

Websites can make or break your business’ success. If developed correctly, they can help you achieve your goals and keep your customers happy at the same time.


Get all the facts

Discovery is where all the initial thinking takes place. This is where you will indentify the core business problems and figure out the needs and requirements for your website.


Know your audience

One of the main objectives of the discovery phase is to get to know the target users of a website. Because, at the end of the day, your website needs to attract and be built for the right audience.


Explore Competitors

Review the sites of competitors within your industry. Provide an overview of how competitors structure their sites and display information. What works for them? What doesn’t?


Set goals

Setting goals and success metrics helps everyone get aligned and clear on what is expected and what success looks like. When goals are not set, websites often fail to deliver what they promised.


Create a gameplan

Having a strong gameplan will make any project go smoothly and as planned. With a detailed project strategy, everyone knows what is expected in the project. Setting timelines and creating milestones will ensure your website success.


Need help with your website?
Click here to book a free discovery call

Web Design Do’s & Don’ts

A well-designed website is one of the most valuable assets you can have for your business. If done correctly your website can help you gain more customers and increase revenue. If your website is outdated and not designed well, you could be turning people away before you even give them a chance to let them know what you do and how you can help them.

Check out these Web Design Do’s and Don’ts to help guide you in the right direction.



Always keep your target audience in mind. When people arrive on your website they don’t want to waste any time when it comes to guring out if you can help them. Your audience wants to know what you do, how you can make their lives better and how your product or service can solve the problems they are facing.



Keep your navigation options to as few as possible, provide a search option and only use 1 or 2 different call to actions on a given page. This will make it easier for people to gure out what to do next and nd what they are looking for. Having too many options on a page can confuse the user, making them frustrated enough to leave your website.



Once on a company’s homepage, 64% of visitors want to see the company’s contact information. Be strategic about where you place information. Include a contact page, and make your phone number or email address easily accessible in the header or footer of your website. Include links to your social media channels. Use quick contact forms to help encourage users to reach out and get in touch with you.



Websites that are not optimized well will have a harder time being found online. Do a keyword search and gure out what people are searching for to nd businesses like yours. Once you know these keywords and phrases, you will want to pick the ones that will generate the most trafc. Optimize all your page titles, meta descriptions, and page content.



Having a busy, cluttered layout will only make it hard for the user to navigate through your web page. Cluttered layouts also make it visually harder to know where to direct their attention. By having a nice, clean, spaced out layout, you can direct people where you want them to go and make it easy for people to ow through each page of your website.



More and more people are browsing and shopping on mobile devices, and they expect websites to provide a great mobile experience. In some cases that means a custom experience, hiding certain elements, providing additional search options, adjusting text size and layouts. Make sure to use a mobile rst approach and give people the best user experience, no matter what device they are on.



Keep your copy short and sweet! Don’t use long paragraphs that overwhelm the user. The way the text on your website looks plays into the overall design of your site and will allow for better page ow. Craft your copy for web reading: short, easy to scan, and broken up into readable chunks.



People think visually, which is why staying on brand is so effective. Don’t use page elements that don’t represent your brand. It will make for a more confusing design, which will make it harder for peole to remember you. When deciding on how many elements to use, use a minimal approach, try to to stick to the 2 or 3 colors and fonts and a max of a handful of images per page.

Why your website’s about page is so important

If you are currently building a website or already have one.
Don’t forget about your about page.

It’s typically one of the most visited pages on your website.

This is not the page to just throw up some copy, be vague and not tell anything about you and your business.

The about page is where people can learn more about you and what you do.

It gives you a chance to tell your story. Letting your audience know where you are in your journey, how you got here and why they should choose you over someone else.

Talk to your audience about why you are the right choice for them.
Expand on the problems you solve and explain how you can help.

Being transparent and open with your customers forms a connection and builds trust, which will help make the decision to want to work with you a lot easier.

Now, don’t be shy, make sure to use a photo of you and your team.
When we have a face to put with your name, you become much easier for someone to remember.

Now remember the about page is one of the most visited pages in your website, if you can teach people more about you and your business, while being open and transparent, the more it can help you grow your business.

3 steps to thrive online

Download our FREE 3 step formula and go through exersies that will help you learn about your brand attributes, identify insights about your customers and select the right goals for your online presence.

Continue reading

Case Study: Eddie Jude Hareven: Conflict Management Services

In this case study video, we talked to Eddie Jude Hareven. Eddie is an entrepreneur and specializes in Conflict Management and Resolution services. Eddie needed to create a brand for her business and a better website to help her expand. We took Eddie through of discovery process, created a new brand and website for her. We also helped her with content, SEO and created a free download to help her generate more leads.

Here are some of the key highlights from the case study:

🚀 More confidence in herself to expand her business
🚀 The website makes people want to refer new clients to her as its much more professional
🚀 She now has a better understanding of who her customers are, what their pain point are and how to provide solutions to their problems
🚀 Loved discovery as it felt personable. No pressure. Very relaxed. Very Thorough
🚀 More requests for work vs inquiries to know what she does
🚀 The brand book was very helpful. Still using it today for social media posts and marketing 🙂
🚀 Learned a lot about her business, what she wanted to do, who her clients are, the market she in and her competitors
🚀 Stylescapes were fun and interesting process that brought clarity to how her brand should look and feel. She liked the different style options and the ability to pull from each one
🚀 Clarified and simplified her brand messaging toward her target audience. Making it very clear what she does and who she works with
🚀 Her mailing list has grown significantly since adding a free toolkit
🚀 It’s now easy for her clients to know what she does and what services are best suited for them
🚀 More confidence with her web presence and very proud of it
🚀 Increase in traffic to the web site
🚀 Increase in leads
🚀 Appreciated the fact that we got to know her and her business before working on her brand and website

➡️  Book a Free 30min strategy call.

Case Study: Review My Room

In this case study video, we showcase Nadia Alarakhia the founder of Review My Room. When Nadia came to us her online presence was not really answering any of her client’s questions and she was struggling with getting her clients to understand what her business offered. She wanted to start capturing more leads through the website and nothing about her website was on brand, which was confusing for her customers. Check out the case study to see what it’s like working with Thrive Online and how we were able to overcome her challenges with a quick turnaround solution.

Stylescapes: what are they and why do we use them?

Stylescapes are a way of exploring your brand’s look and feel and can be a huge asset when designing your website.

Stylescapes are samples of how your brand can look and feel. In each stylescape you can show options for the colours, logo, photography, typography, icons and how page layouts might look.

Stylescapes are also based on your branding attributes, or the keywords that describe your business. For example: premium, calm, trustworthy, fun, empathetic.

When first designing your brand or website, the idea is to take these attributes and create 3 different stylescapes that each have a different tone: Something wild, something mild, something fun. [show quick samples]

[graphic overlay showing examples from stylescape to website]

Thrive Online uses styclescapes because it allows us to identify what designs and styles work and don’t work.

Each stylescape is designed to get a reaction out of you. We take that feedback and create a final stylescape that can be used as a starting point to develop your brand or website.

Stylescapes have become a big part of our design process and have really helped us in developing some incredible brands and websites.

Tip: Spend some time discovering your brand attributes. Using a series of questions you can narrow down what your company values are and how you want to be perceived. Once you have these keywords use them as your guidelines for creating your brand or website. If you are interested in learning more about your brand attributes, click the link below and we can help you get started.

If you have any questions, please reach out us or book a free 30min strategy call where we can talk about your business. We want to see you Thrive online.

Setting the right goals for your website

Having a website is great, but only if you use it to its full potential..

We see so many websites that are basically just a information and contact tool, with no real thought into how the website can actually benefit your business.

Setting the right goals will help you create the right content, design, and user experience. Creating a website that can be a big part of your overall business success.

It’s like this: you can have a website with your logo and company information and services, information about your team, a cute little photo of someone’s dog, a blog and a contact form, which is all great to have, but what’s going to make your website really thrive is designing it around specific goals, that will help convert users into customers, and in some cases, simply move them to the next step in their customer journey.

Example: One of our clients was putting on a retreat and their goal was to show the essence and feeling of the event through the website, with the intention of increasing ticket sales from the previous year and selling out the retreat.

With this goal in mind, we designed the website with a specific flow that used storytelling to really describe the appeal of the retreat. By using specific positive testimonials, bright, bold, energetic colors, messaging that explained all the benefits a person would get out of the retreat and visuals that showed the vibe and what it would look like if you attended, we were really able to connect with the audience and in return ticket sales more than doubled from the previous year and the retreat was sold out!

The best approach: Do a goals exercise where you list your top 3 website goals and 2 ways you are going to accomplish each of these goals through your website. This will help you create the right user experience for your website, and take you in the right direction when it comes to creating your web content. If you need help, download our Formula on how your business can Thrive Online. It contains a section on goals. Click on the link below.

If you have any questions, please reach out us, because we want to see you Thrive!

The importance of discovery

At the beginning of any project we do, we always start with a discovery process. In most cases Thrive’s customers are pretty good at knowing what they want, but knowing what they want and creating something that works for them can be two different things. The point of our discovery sessions is to go through a series of interviews to figure what to do and what not to do. They also help to really understand your business, your competitors, your customers and what the best route to success is. We want to get the key insights that are really going to make you Thrive!

Example: Working with a food supplier company we discovered that their customers were very busy chefs and that the website was really for the reps of the compnay. They were the ones who needed a tool to take orders when dealing with their clients. This insight led us to create an easy to use ordering system that was optimized for an ipad that the reps would carry with them.

The best approach: Go through a facilitated discovery session and learn about your business. Take time to ask the right questions and research what’s been working and not working for your competitors, learn about your customers and figure how to connect with them. In the end you end up with a solid game plan to thrive online.

If you are interested in going through Thrive’s discovery sessions, click the link below.

If you have any questions please reach out to us, because we want to see you Thrive!